Medical
technology

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The Mission

The contemporary landscape of medical technology development presents as many opportunities as it does challenges.  Everything from microscopic endovascular devices to AI-facilitated non-invasive imaging techniques are now not just possible, but are becoming a reality, thanks to the innovation and enterprise of medical technology founders.

The race to develop, test, and market a new medical device is deeply competitive, where every decision is high stakes, and even the smallest advantage can make the difference between success and starting over.  In today’s fast-paced, distracted world, how can medical technology developers ensure they are creating the right solution for the right end-user and capturing the broadest, most diverse market?  What’s the best way to showcase an innovation to investors who can’t yet see it used in clinical practice?

Going Immersive

We developed Immersive Design to address this gap in the medical technology design and development process. The end-user can interact with the device in a realistic and reproducible way, generating a rich data set of observations and insights. Immersive Design simulations are tailored to any stage of product development and the specific questions that founders need answers for, be it prototyping and ideation, design and development, user experience, market fit testing, or pitching investors.

The Competitive Edge

Specific advantages of the Immersive Design process include:
  • Technology testing and validation in authentic, simulated clinical environments like the operating room, interventional radiology suite, hospital or clinic spaces that are otherwise difficult and costly to access
  • Access to multi-source feedback from physicians, nurses, technologists, patients vis-à-vis structured and facilitated debriefings
  • Reproducible and quasi-experimental device testing, generating data sets that can assist with clinical validation and regulatory approval
  • Investor demonstrations that are highly realistic and deeply engaging
Founders and developers can observe the Immersive Design process at every step, revealing insights, challenges, opportunities, and implementing solutions with speed and precision.

We have worked with a number of medical technology companies at all stages of development, and continue to expand our roster vis-à-vis our partnership with Velocity Health, a medical technology incubator in Waterloo, Ontario.

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“Advanced Performance has been pivotal in helping us integrate FloPatch into real-world clinical workflows. Their deep insight into clinical decision-making, simulated learning environments, and commitment to excellence have opened up new opportunities to optimize patient care. We love working with the Advance Performance team, and their partnership is a 10X value add.”

Joe Eibl
Director and CEO